Project:
Sisters Now Branding
Client: Finnish Business Council UAE
Year: 2015
Info
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Sisters Now is an initiative set up to promote equal rights in education for girls around the world.
The logo utilises the ‘female’ icon to construct the ‘S’ of ‘Sisters’ for the logo mark. The overall communication of the brand aims to visualise the divide between education prospects for boys and girls with a simple line running across different collaterals. The positioning of this divide across collaterals relates to a different fact highlighted on that particular piece of collateral.
–
Sisters Now is an initiative set up to promote equal rights in education for girls around the world.
The logo utilises the ‘female’ icon to construct the ‘S’ of ‘Sisters’ for the logo mark. The overall communication of the brand aims to visualise the divide between education prospects for boys and girls with a simple line running across different collaterals. The positioning of this divide across collaterals relates to a different fact highlighted on that particular piece of collateral.