Project:
Naga Architects Rebrand
Client: Naga Architects
Year: 2019-20




Info

NAGA is a provider of comprehensive Architectural services across a wide range of projects and localities who has built up a prestigious and respected name.

The essence of the identity was largely inspired by architectural drawings and patterns derived from legends denoting different materials.

We also identified that triangles are utilised in architecture for both aesthetic and functional purposes, being the strongest shape to use in construction. Using the negative space of the ‘N’ of NAGA we allude to the triangle whilst also allowing a subtle link to the brand name to punctuate all communication touchpoints.

The ‘N’ element of the visual language also creates a clear split, allowing for it to communicate the intersecting properties of social, economic, physical and environmental aspects that contribute towards good design.
Credits

Agency: Ochre
Creative Director: Seb Klein
Designers: Ryan Miglinczy